What’s the first thing that comes to mind when you think of Vietnam?
Is it the breathtaking landscapes, the buzzing streets filled with motorbikes, or the mouth-watering street food? Beyond its vibrant culture and stunning scenery, this is also a top destination for clothes shopping in Vietnam—where style meets affordability.
From trendy streetwear to expert tailoring, Vietnam offers a unique blend of tradition and modern fashion. Exploring Hanoi’s Old Quarter? Bargaining in Hoi An night market or browsing Ho Chi Minh City’s boutiques? Fashion finds are everywhere. Let’s dive in.
1. Why Vietnam is a Fashion Shopper’s Paradise
Vietnam is known for many things—breathtaking landscapes, delicious food, and a rich cultural heritage. But for savvy shoppers, it’s also one of the best destinations for affordable yet high-quality fashion. Whether you’re looking for casual wear, tailored suits, or traditional Vietnamese outfits, the variety and value are unmatched.
One of the biggest draws is the cost-to-quality ratio. The Vietnam clothes price is significantly lower than in Western countries, yet the craftsmanship and fabric choices often rival luxury brands. From high-end silk to durable cotton and breathable linen, Vietnam’s textile industry ensures you get the best materials without the hefty price tag.
Best Cities for Clothes Shopping in Vietnam
If you want to buy clothes in Vietnam, knowing where to go is key. Each major city offers a unique shopping experience.
Hanoi is the perfect mix of modern boutiques, bustling markets, and skilled tailors. The Old Quarter is a must-visit for authentic Vietnamese fashion and stylish local brands.
Ho Chi Minh City is Vietnam’s fashion hub, packed with designer boutiques, international brands, and sleek shopping malls. District 1 and District 3 are hotspots for those looking for variety and style.
Hoi An is famous for its expert tailors and charming night markets. This ancient town is the go-to destination for custom-made outfits and affordable, stylish streetwear.
Da Nang is an emerging fashion scene, offering everything from beachwear to casual fashion and unique local designer shops. Its relaxed atmosphere makes shopping here an enjoyable experience.
Best places for clothes shopping in Vietnam
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2. Ready-to-Wear Fashion: Where to Buy Trendy & Affordable Clothes
Vietnam’s ready-to-wear fashion scene is incredibly vibrant, offering a fantastic mix of styles and price points, from chic local designs to budget-friendly market finds and global brands. No matter your budget or taste, you’ll find something you love.
Local Fashion Brands: Minimalist Chic & Quality Basics
Local fashion brands are booming in Vietnam, known for their minimalist aesthetics, quality fabrics, and contemporary designs that easily compete with international fast fashion giants. They blend modern trends with a touch of Vietnamese sensibility, offering clean cuts and versatile pieces with a strong focus on fabric quality. These items are generally affordable, ranging from 200,000 VND to 800,000 VND for tops, dresses, and trousers. Outerwear or more intricate pieces might go up to 1,500,000 VND.
You can find these brands in various locations. Nosbyn is known for understated elegance and timeless pieces; typically open from 9:00 AM – 9:00 PM daily, highlighting their focus on versatile basics. Other popular brands include The Blue T-Shirt, offering comfortable and stylish everyday wear, Dottie, known for trendy and youthful designs, and Libé, which provides modern, chic styles with a focus on fit.
Street Markets: A Treasure Trove for Bargain Hunters
For the most budget-friendly options, Vietnam’s bustling street markets are a must-visit. They offer a wide variety of goods, including casual wear, t-shirts, jeans, and accessories at incredibly low prices, often ranging from 50,000 VND to 250,000 VND for most clothing items, with accessories being even cheaper. While you’ll find the latest trends, it’s essential to carefully inspect the quality (stitching, fabric) before purchasing.
Haggling is expected at these markets, so don’t be shy! A good starting point is offering about 50% of the initial price. Stay friendly and smile – it’s part of the experience. Be prepared to walk away if you don’t reach a price you’re comfortable with; vendors might call you back. Buying multiple items from the same vendor can also help you get a better deal.
Key markets include Ben Thanh Market in Ho Chi Minh City, an iconic landmark with a huge clothing section, souvenirs, and food. In Hanoi, Dong Xuan Market is the largest covered market, great for fabrics and ready-made clothes with a wholesale focus. Hoi An Night Market offers clothes, accessories, and souvenirs in a charming, atmospheric evening setting.
International Brands & Shopping Malls: Familiar Favorites
Vietnam’s modern shopping malls host a wide array of international high-street brands, providing a familiar shopping experience with fixed prices. Here you can expect global trends and standard sizing in a comfortable environment. Prices are similar to Western standards, with T-shirts from 300,000 VND, jeans from 700,000 VND, and dresses from 600,000 VND and upwards, but keep an eye out for sales!
Major mall chains across Vietnam include Vincom Centers, known for central locations and a wide selection of international and high-end brands. Other options include Lotte Mart, which often combines malls with supermarkets, and Aeon Mall, offering large-scale shopping and entertainment complexes. Within these malls, you’ll find familiar brands like Zara, Uniqlo, H&M, Mango, and many others.
Where to find Vietnam’s ready-to-wear clothes?
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3. Bespoke Suits & Tailored Clothing: The Ultimate Shopping Experience
Why Vietnam is a Top Destination for Custom Clothing
With generations of skilled artisans, Vietnamese tailors can create high-quality, custom-fitted suits, dresses, shirts, and more in a surprisingly short timeframe – often within 24 to 72 hours. They combine traditional techniques with modern styles, paying meticulous attention to detail.
Price varies significantly based on fabric choice and tailor’s reputation. A custom suit can range from 3,000,000 VND to 10,000,000 VND or more for premium fabrics. Custom shirts typically cost 500,000 VND to 1,500,000 VND, while custom dresses/attire can range from 1,000,000 VND to 5,000,000 VND, depending on complexity and fabric.
Best Tailors for Bespoke Suits
While great tailors exist throughout Vietnam, certain cities and shops stand out. Hanoi is known for its focus on meticulous quality and traditional craftsmanship. Cazo Tailor is highly regarded here for their dedication to quality, flawless fit, and premium materials, prioritizing a refined finish. Other reputable options in Hanoi include Tailor Bros, offering reliable craftsmanship and good custom options, and Duc Tailor
A satisfied customer at Cazo TailorHo Chi Minh City offers a blend of traditional efficiency and modern styles. Dung Tailor is known for efficiency and a good fabric selection. Cao Minh is a well-established name in HCMC tailoring, known for its long history and wide range of styles. Xuan Thu Tailor also offers a mix of traditional and contemporary options.
Hoi An is famous for its rapid tailoring services, ideal for travelers with limited time. Bebe Tailor is one of the most popular tailors here, known for speed and variety, offering a fast turnaround and large selection of fabrics. Yaly Couture is another big name in Hoi An tailoring, with multiple locations and a wide range of options. Kimmy Tailor also provides reliable service in Hoi An. While Hoi An tailors offer impressive speed, those seeking the absolute finest detail and finishing often prefer the more traditional, slightly slower process offered by high-end tailors in Hanoi like Cazo.
What to Expect When Ordering a Custom Suit
The tailoring process in Vietnam is streamlined yet highly detailed. The first step is selecting the right fabric, with options ranging from premium wool and breathable linen to luxurious silk blends. Next comes precise measuring and fitting, ensuring optimal comfort and style. Skilled tailors take multiple measurements to create a silhouette that enhances the wearer’s natural proportions while ensuring ease of movement.
Customization options allow clients to create a truly one-of-a-kind suit. Lapel styles, button choices, linings, and even monogramming options can be tailored to personal preference. Some tailors offer hand-stitched details, ensuring durability and a refined finish. A well-structured fitting process with multiple adjustments guarantees a polished final product that complements the client’s build and style.
Where to find Vietnam’s bespoke clothing?
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4. Traditional Vietnamese Clothing & Custom-Made Outfits
Ao Dai: Vietnam’s Iconic Attire
The Ao Dai is more than just clothing; it’s a powerful national symbol of grace, beauty, and tradition. This elegant garment, typically a long tunic worn over wide-legged pants, beautifully accentuates the figure while maintaining modesty. It holds significant cultural importance and is versatile for various occasions. Price ranges from 600,000 VND to 2,000,000 VND for ready-to-wear options, depending on fabric and detail, and 1,500,000 VND to 5,000,000 VND or more for custom-made versions, depending on fabric, embroidery, and the tailor.
Historically worn by royalty and scholars, the Ao Dai is now embraced for weddings and engagement ceremonies, festivals like Tet, graduation ceremonies and school uniforms, and formal events. While classic styles feature high collars and silk embroidery, modern versions incorporate lighter fabrics, fitted cuts, and bold prints.
For getting an Ao Dai, Custom Tailors offer the best fit and personalized design. Many skilled tailors in the Hanoi Old Quarter, particularly on Hang Gai Street (Silk Street), specialize in Ao Dai with intricate, hand-stitched details, showcasing traditional craftsmanship. Hoi An offers fast custom tailoring with a quick turnaround and wide fabric selection, ideal for travelers on a tighter schedule. Hue, the ancient capital, is known for traditional patterns and royal-inspired designs, focusing on historical styles. Custom orders typically take 1-3 days. Ready-to-Wear options are also available in department stores and local markets for a quicker purchase.
Handwoven & Silk Clothing
Vietnamese silk is prized globally for its quality, known for its softness, durability, and luxurious feel. Van Phuc Silk Village near Hanoi is a historical center for silk production, offering beautifully crafted dresses, scarves, and suits, and is a top destination for authentic silk products. Here you can learn about the silk-making process and find a wide variety of products. The price varies greatly by item and silk quality, with silk scarves ranging from 200,000 VND to 800,000 VND, silk blouses/shirts from 500,000 VND to 1,500,000 VND, and silk dresses/robes from 1,000,000 VND to 4,000,000 VND or more. Markets and high-end boutiques across Vietnam also carry a range of silk clothing.
Markets and high-end boutiques across Vietnam also carry a range of silk clothing, from traditional long robes to contemporary fashion pieces. Silk pajamas, blouses, and ties make excellent souvenirs, combining practicality with Vietnamese craftsmanship. The vibrant colors and intricate patterns reflect both cultural heritage and modern design trends, making Vietnamese silk a sought-after fashion choice worldwide.
Ethnic Handmade Textiles
Vietnam’s diverse ethnic groups create stunning, unique textiles using traditional weaving, embroidery, and dyeing techniques. These textiles feature unique patterns, vibrant colors, and hand-stitched details, holding significant cultural importance. Price varies based on size, complexity, and origin, with small items (pouches, headbands) ranging from 100,000 VND to 300,000 VND, and larger items (jackets, bags, wall hangings) from 500,000 VND to 2,000,000 VND or more.
You can find these textiles in Local Markets, especially in regions like Sapa, the Central Highlands, and the Mekong Delta, or in Specialty Stores found in major tourist cities. Purchasing these textiles supports local artisans and helps preserve these ancient crafts.
Keep exploring, and you’ll be amazed how diverse Vietnam’s traditional clothes can be!
Visitors can explore local markets or specialty stores to find unique, handwoven jackets, vests, and accessories that showcase the artistry of Vietnam’s diverse cultural landscape. These handcrafted pieces are often made using traditional looms, ensuring each item is one of a kind. Purchasing these textiles not only provides a beautiful fashion statement but also supports local artisans and helps preserve these centuries-old crafts.
Where to find Vietnam’s traditional clothing?
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5. Where to Shop Based on Your Style & Budget: A Quick Guide
To make your shopping trip easier, here’s a breakdown of where to go based on what you’re looking for:
For Local Designer Lovers
Look for independent boutiques in city centers (e.g., District 1 in HCMC, Hoan Kiem in Hanoi). Popular brands include Nosbyn, The Blue T-Shirt, Dottie, and Libé.
For Budget-Conscious Shoppers
Head to local markets in cities and towns across Vietnam, such as Ben Thanh Market (Ho Chi Minh City), Dong Xuan Market (Hanoi), and Hoi An Night Market (Hoi An).
For Bespoke Tailoring Enthusiasts
Consider tailors in Hanoi for the highest quality (Cazo Tailor, Tailor Bros, Duc Tailor), Ho Chi Minh City for a blend of efficiency and style (Dung Tailor, Cao Minh, Xuan Thu Tailor), or Hoi An for speed (Bebe Tailor, Yaly Couture, Kimmy Tailor).
For Traditional Attire & Textiles
For Ao Dai, visit tailors in Hanoi Old Quarter, Hoi An, or Hue, or find ready-to-wear options in department stores. For Vietnamese Silk, explore Van Phuc Silk Village (Hanoi), markets, and boutiques. Find Ethnic Textiles in local markets in regions like Sapa, the Central Highlands, and the Mekong Delta, or in specialty stores.
6. Conclusion
Vietnam offers an incredible shopping experience, blending affordability, craftsmanship, and cultural richness. Whether you’re browsing trendy boutiques, exploring bustling markets, or investing in a bespoke suit, there’s something for every fashion enthusiast.
The country’s long tradition of tailoring and textile production ensures high-quality, stylish options at competitive prices. For those seeking truly unique pieces, Vietnam’s traditional clothing and handcrafted textiles provide both beauty and cultural significance.
No matter your style or budget, shopping in Vietnam is an adventure that guarantees timeless additions to your wardrobe.
